Market Insights gives you a market-level view of group demand, planner behavior, and competitive trends — all pulled from real Hopskip platform data.
Who has access?
Market Insights and Premium subscribers — full access to the Market Data dashboard
Basic subscribers — you'll see an upgrade prompt when you navigate to the dashboard and the information blurred; click to book a demo and learn more!
What's in the Market Data dashboard?
The dashboard has seven sections:
Market Overview- a good starting point for understanding the opportunity and where to focus
Avg opportunity size, ADR, RFP response rate, and avg winning response time for your market
Avg RFP Profile- what a typical group RFP looks like in your market
Avg rooms on peak, largest meeting space, avg number of meeting rooms, and top setup preferences (e.g. Theater 27%, Conference 16%)
Hotel Benchmarks
Your response time, ADR, and win rate compared side-by-side with similar hotels in your market
Planner Behavior
Avg hotels considered, decision timelines, lead times, and booking window trends
Planner type breakdown (3rd party, association, corporate), repeat vs. first-time business, and top booking industries
Top Event Segments
Event types driving the most RFP volume in your market (e.g. Sales Kick-Offs, Executive Retreats), ranked by share of RFPs and avg opportunity size
What's Winning in Your Market
Anonymized contract benchmarks from deals that won in your market: attrition rates, top concession types, response times, and booking windows
Scoped to similar room block sizes — no individual hotel data shown
Market Rankings
How your market compares to peer markets on Hopskip by demand index, opportunity size, ADR, and win rate
Your market is labeled so you can find it at a glance
Where does the data come from?
All data is aggregated from activity on the Hopskip platform — no third-party sources. All benchmarks are market-level only; no individual hotel comparisons are shown.
Questions?
Reach out at help@myhopskip.com!
If you are a free hotel and would like to discuss the Market Availability features further, please use this link to schedule a call together.